Artist
A virtual painting, sculpture, or exhibition in urban space.
Master class No. 1
Immersive content: when the digital world becomes part of the real
A new tool for artists, architects, designers, craftspeople, musicians, photographers, local historians, and other creators — not a technology “for programmers”.
Goal
Meet AR as a creative medium, not as a programming stack
Introduce participants to AR and immersive content not as a technology “for programmers”, but as a new tool for artists, architects, designers, craftspeople, musicians, photographers, local historians, and other authors.
The main question
What changes if the real city becomes another stage for publishing creativity?
Program
Six parts — from the idea of immersive content to your own object in the city
- 10 min
What is immersive content
AR, VR, 360°, 3D, characters, exhibitions, spatial media, and AI.
- 10 min
From photography and YouTube to spatial content
A short history of digital publishing — and what you could place in the city.
- 15 min
Where this can already be used
Examples for artists, architects, craftspeople, musicians, photographers, historians, and businesses.
- 15 min
Live Avento demo
Formats in the browser and in the app: 3D, AR, gallery, 360°, character, Unity.
- 10 min
Can an author earn from this?
AR as a service, clients, team projects, portfolios, and grants.
- 15 min
Invent your own object
Four questions — no 3D, Unity, or programming required.
10 minutes
1. What is immersive content
In simple words we look at:
- AR / augmented reality
- VR and 360°
- 3D objects
- Digital characters
- Virtual exhibitions
- Spatial video and sound
- Interactive scenes
- AI characters you can talk to
We show how this differs from a regular photograph or video.
10 minutes
2. From photography and YouTube to spatial content
A short history of digital content. First the internet made it possible to publish text.
Then Instagram made photo publishing mass, YouTube — video, TikTok — short clips.
The next interesting stage is content that does not live only on a screen, but is tied to the real space around a person.
15 minutes
3. Where this can already be used
Examples for different participants.
Architect
Show a lost building, a reconstruction, or your own concept right on site.
Craftsperson
Present a piece in 3D and connect it to the maker’s story or a way to order it.
Musician
A virtual performance or composition available at a specific point.
Photographer
A spatial exhibition or a “here now / here 100 years ago” comparison.
Local historian
Historical characters, buildings, and events.
Local business
Interactive shop windows, virtual gifts, spatial design, and special projects.
15 minutes
4. Live Avento demo
We show several different formats — and two ways to experience them.
- 3D object
- AR object
- Virtual gallery
- 360° content
- Historical character
- Interactive Unity scene
In the browser
A person gets a link or a QR code and can meet the project immediately.
In Avento
A full spatial experience with AR, geolocation, and interactivity.
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10 minutes
5. Can an author earn from this?
We discuss AR not only as art, but also as a new service.
Potential clients can include:
- Cafés and restaurants
- Museums
- Festivals
- Developers
- City projects
- Schools and education centers
- Tourist sites
- Shops and local brands
One project can bring several people together: for example an artist, a 3D designer, a historian, a musician, and the technology platform.
We also discuss turning such experiments into a portfolio and using the results when preparing cultural, educational, and grant projects.
15 minutes
6. Practice — “Invent your own object”
Each participant answers four questions:
What do I want to create?
Where should it appear?
What will a person see or hear?
What will they be able to do with the object?
You do not need to know 3D, Unity, or programming.
At the end we choose several ideas to try to realize by the second master class.
Result
Not just knowing what AR is — but leaving with your own idea
The participant leaves not only with knowledge of “what AR is”, but with a personal idea:
“This is what I would like to place in the digital space of the city.”
Available on mobile and desktop
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