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Avento AR & Immersive Experiences

Turn any real-world location into an interactive digital experience.

Add immersive content directly to places around the world — 3D models, AR characters, digital galleries, 360° scenes, transparent video, historical reconstructions, portals, and AI voice guides. Museums, artists, cities, attractions, hotels, and local businesses can connect digital content with real places.

AR: the infrastructure is already here — a mass content platform is not

Why the technology is ready — and why a public AR publishing layer still matters

In recent years, the largest technology companies have invested enormous resources into building a digital layer over the real world.

Google has collected billions of Street View images and aerial photographs and uses AI to build three-dimensional representations of cities. Immersive View, for example, lets people explore cities and landmarks in 3D, while Google Maps Platform gives developers Photorealistic 3D Tiles. Google also continues to advance AR navigation and spatial understanding through Lens and ARCore.

Apple is building its own spatial ecosystem: ARKit, RealityKit, Reality Composer Pro, and visionOS. Modern devices can understand the geometry of the surrounding space, place virtual objects in it, and blend digital content with the physical world.

So the technical foundation already exists: smartphones can run AR, cities are represented by vast amounts of geodata and 3D information, and creating 3D content is becoming more accessible.

But there is still no full analogue of YouTube or Instagram for AR space.

YouTube let anyone upload a video and find an audience. Instagram did the same for photos and short videos. In AR, content still mostly lives inside separate apps, ad campaigns, museum projects, and technology demos.

This is where the Avento model becomes interesting: the real city becomes a publishing surface for digital content.

  • An artist can place a virtual artwork in a park.
  • An architect can show a building project exactly where it is meant to be built.
  • A craftsperson can present a piece in 3D.
  • A historian can restore a vanished object or character.
  • A musician can leave a virtual performance at a specific point in the city.
  • A business can commission that content from local creators.

At the same time, Avento already lets part of this content be shown directly in the browser, while more advanced GPS-AR and Unity scenes run through the mobile app.

Core user possibilities

Discover

Help users discover amazing places nearby and unlock location-based AR moments in seconds.

Experience

Turn every place into an immersive scene with stories, art, videos, and 3D content in AR.

Interact

Let users talk with characters, solve quests, and explore interactive digital objects around them.

Surprise

Deliver personalized AR gifts and memorable moments that keep users engaged and coming back.

Avento AR Studio

An experimental AR lab for creators, cities, and local partners

We recently added the ability to place and show AR/VR content both in the Avento app and, in part, directly on the website: 3D models, digital art objects, 360° content, video, and interactive scenes.

We see an exciting opportunity to build, together with a creative club, a small experimental AR laboratory for artists, architects, designers, craftspeople, musicians, and other creators.

For example, an artist can place a virtual artwork at a specific location in сity, an architect can show a reconstruction project next to a real building, a craftsperson can present a piece in 3D, and a local historian can create a digital reconstruction of a historic site.

We want this to be more than a creative experiment. These projects can become real participant portfolios, AR/VR offers for local businesses, museums, festivals, and other organizations — and joint grant proposals.

The club

Provides the creative environment, authors, and ideas.

Avento

Provides the technology infrastructure to publish and experience AR in the city.

The result

Real public projects for residents, potential clients, and grant funders.

What you can publish in an offer

The same VR Experience modes available when editing an offer — surface AR, GPS pins, 360 media, video planes, and native Unity scenes.

3D & GLB Models

Surface AR — place historical objects, architecture, products, and characters on a table or floor. Map pin optional.

GPS-anchored AR

Outdoor tracking at a real-world map pin — characters, portals, and interactive objects tied to place.

Immersive 360° Images

Immersive 360° stills that transport visitors into another place, time, or environment.

Immersive 360° Video

Cinematic 360° scenes and location-based visual stories in AR.

Transparent & standard video

Video plays in AR at the map pin — including transparent / chromakey content that blends with the real world.

Unity AR scenes

Native Unity AR (UaaL) for portals, art galleries, historical reconstructions, games, and AI-guided experiences.

Possibilities

  • 3D & GLB Models — historical objects, architecture, products, characters
  • AR Characters — historical figures, virtual guides, AI-powered characters
  • Digital Art Galleries — artworks and exhibitions in real-world spaces
  • Immersive 360° Experiences — another place, time, or environment
  • Immersive Videos — cinematic scenes and location-based stories
  • Historical Reconstructions — how landmarks looked in the past
  • AR Portals — step through into another world
  • Interactive Objects — discover and explore digital content around you
  • AI Guide & Voice Stories — talk with Avento characters on location
  • Games & Quests — interactive routes, challenges, hidden AR experiences

See it in action

Live experiences from the public Avento AR demo offer — open them in the Avento app to launch AR.

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Avento AR demo

Open the full public offer page for gallery, chat, and every immersive experience.

Open AR demo offer

Ideal for: Museums, artists, cities, attractions, hotels, and local businesses.

Avento connects digital content with real places — publish once, experience everywhere in the app.

Available on mobile and desktop

Get Avento: AI Travel Guide on Google PlayDownload Avento: AI Travel Guide on the App Store

Scan to open Avento on your phone

Avento: AI Travel Guide is on Google Play and the App Store.

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